FINNAIR: HEAR THE TASTE
Client: Finnair Agency: Mirum Helsinki Copywriter: Juuso Kalliala / Mind Tattoo Storytelling Mirum team: Paavo Järvilehto, Noora Raitisto. This campaign was created around Finnair's signature chef Steven Liu and was targeted to Chinese markets. Hear the Taste won three Gold awards at International Sound Awards and one Silver at the Finland's Best of the Year awards.