FINNAIR X ROXETTE

Client: Finnair Agency: Mirum Helsinki Copywriter: Juuso Kalliala / Mind Tattoo Storytelling Mirum team: Piia Tuomola, Jarno Lukkarila, Mya Rydman. We were continuing Hear the Taste concept to Swedish markets with our Swedish signature chef Tommy Myllymäki. We wanted to combine scientific soundscapes to some truly Swedish tunes, so we were super lucky to have Roxette on board. This campaign won a Silver award at the Finland's Best of the Year awards.